I joined the Department of Business in 2013 as an Assistant Professor of Marketing. My research interests lie in the broad domain of marketing strategy. I am specifically interested in trying to find answers to questions pertaining to strategic alliances, standard setting, technology markets and innovation.
“Drivers of Alliance Terminations: An Empirical Examination of the Bio-pharmaceutical Industry”, with M.M. Zondag. Industrial Marketing Management, July, 2015.
B.Tech in Civil Engineering, Kerala University, India
M.S. and Ph.D., Texas A&M University