AI Marketing and Content Policy
Creating with Rhodes in Mind
Updated November 2026
Every piece of content created on behalf of Rhodes College is a representation of Rhodes.
Protecting the Rhodes brand, logos, visual identity, content, publications, and reputation is the responsibility of everyone who creates or publishes materials on behalf of the college.
Artificial intelligence can help us work more efficiently, develop ideas, personalize communications, and create new experiences, but AI does not replace human judgement, editorial responsibility, or our commitment to the Rhodes brand.
When creating content for Rhodes, use AI thoughtfully, verify what it produces, protect confidential information, and make sure the final work reflects the quality, values, voice, and visual identity of the College. Refer to the broader Rhodes AI Policy for more information.
Our Guiding Principle
AI can assist the work. People are responsible for the work.
Anyone using AI or other creative tools to develop materials for Rhodes is responsible for reviewing the final product before it is shared, published, printed, or distributed.
Creators should:
- Review and fact check AI-generated content.
- Protect confidential, proprietary, and sensitive college information.
- Follow Rhodes brand and marketing guidelines.
- Use approved logos, marks, colors, typography, photography, and other visual assets.
- Confirm that content is accurate, inclusive, accessible, and appropriate for its intended audience.
- Obtain appropriate permissions for photographs, artwork, music, video, data, and other third-party materials.
- Ensure that AI-generated or AI-assisted materials do not misrepresent Rhodes, its people, programs, partnerships, or accomplishments.
- Take responsibility for the final content.
- Only use the college-approved AI tools.
Using AI at Rhodes
Transparency and accuracy are crucial to the health and vitality of the Rhodes brand. Refer to the broader AI policy for all practical uses of AI. AI tools can be valuable partners in brainstorming, drafting, organizing information, summarizing materials, developing concepts, and exploring creative possibilities.
Appropriate uses may include:
Brainstorming & Ideation
Use AI to generate ideas for campaigns, headlines, event concepts, social media approaches, content structures, and other creative starting points.
Drafting & Editing
AI may assist with first drafts, editing, proofreading, translation, summarization, and adapting content for different audiences.
Creative Development
AI may be used to explore visual concepts, campaign directions, layouts, illustrations, or other creative ideas when the resulting work complies with Rhodes brand standards and applicable copyright and licensing requirements.
Workflow & Productivity
AI can assist with organizing information, creating outlines, developing templates, analyzing non-sensitive information, and supporting routine communications.
AI-generated content should be considered a starting point and not a finished product.
Human review is required before AI-assisted content is published or distributed as official Rhodes College communications.
Free/Affordable Designer Platforms & Apps
Adobe Creative Suite can be daunting to learn and expensive to purchase, but there are many other alternatives that are user friendly and affordable.
Protecting the Rhodes Brand
Rhodes College Brand Standards: Quick Reference Guide
| Guideline | What It Means | What You Should Do |
|---|---|---|
| Protect the Rhodes Brand | The Rhodes name, logos, shield, colors, typography, photography, messaging, websites, social media, and publications create a recognizable College identity. | Use approved Rhodes brand standards in all communications and materials. |
| Everyone Is a Brand Steward | Anyone creating content helps shape how Rhodes is represented. | Follow brand standards when creating social media graphics, presentations, flyers, websites, emails, advertisements, brochures, merchandise, videos, publications, and event materials. |
| Respect Intellectual Property | Logos, trademarks, copyrighted materials, and distinctive creative works are legally protected. | Never use AI to manipulate, recreate, or reproduce the Rhodes logo. Do not use AI to copy or closely imitate protected logos, brands, or creative works in ways that could infringe on others' rights. |
| Use the College Seal Correctly | The Rhodes College Seal is reserved for approved official uses. | Use the seal only on authorized College documents, such as diplomas, certificates, and transcripts, as approved by the Office of Communications. Request seal files from that office. Do not create or use unapproved variations. |
Before You Publish: Five Essential Checks
| Ask Yourself | Check For |
|---|---|
| Is it Rhodes? | Does the content look and sound like Rhodes College? |
| Is it accurate? | Have all facts, names, dates, statistics, links, and claims been verified? |
| Is it on brand? | Are approved logos, colors, typography, imagery, and messaging being used correctly? |
| Is it appropriate? | Would this content represent Rhodes College well if shared publicly? |
| Is it accessible? | Can the intended audience understand, access, and engage with the content? |
The bottom line: Every piece of content represents Rhodes College. Protect the brand, respect intellectual property, follow approved standards, and review all materials before publishing.
The Rhodes brand is one of the College's most valuable shared assets.
Bad Uses Examples:
- Distorting, modifying, or combining Rhodes Branding:
Under no circumstance is one to manipulate or reproduce the Rhodes logos.
2. Creating your own logos or branding.
We have a standardized departmental branding template. Do not attempt to create your own logo. Instead contact the Marketing and Communications team.
3. Poor design that reflects badly on the brand.
Recap:
Brand & Marketing Guidelines
All digital and print materials produced on behalf of Rhodes should follow the college's official brand and marketing guidelines.
These guidelines provide direction for:
- Rhodes shield
- Athletic Lynx Logo
- Images of Leroy Lynx mascot
- College colors
- Typography
- Photography and imagery
- Editorial style and voice
- Advertising
- Social media
- Websites and digital communications
- Presentations
- Printed publications
- Email communications
- Signage and event materials
- Merchandise and promotional materials
- Co-branding and partner marks
Use approved assets
Whenever possible, use official Rhodes marketing templates and approved brand assets rather than recreating logos, marks, graphics, or other elements.
Do not redraw, modify, distort, recolor, animate, or otherwise alter official Rhodes logos or marks.
Resources: Official Logos PNGs
Main Logo: https://rhodes.box.com/s/qckjp0apevoagg471gn2kmlrrwu03n5a
Lynx Logo: https://rhodes.box.com/s/jujq4rzur43kc4b3l7ec622v619qku6l
Rhodes Shield: https://rhodes.box.com/s/16hvm7sgmdnj0gk8lcfthpmpuoqfaykb
College Fonts: https://rhodes.box.com/s/s7xmb1j67q9v103l81hyzfyo3oz0ltey
Official Rhodes Brand Resources
Restricted Use
Some uses of Rhodes branding, content, data, and intellectual property require additional review or approval.
The following should not be created, published, distributed, or commercially used without appropriate authorization:
Logo & Identity
- Altered, recreated, or unofficial versions of Rhodes logos or the Rhodes shield
- AI-generated versions of official Rhodes marks
- Logos combined with other graphics in ways that change their appearance or meaning
- Unapproved use of Rhodes marks by outside organizations or individuals
- Use of Rhodes marks to imply endorsement, sponsorship, or affiliation that does not exist
AI-Generated People & Imagery
AI-generated images should not be presented as authentic photographs of Rhodes students, faculty, staff, alumni, campus locations, or events.
AI should not be used to fabricate:
- Official Rhodes events
- Student or faculty experiences
- Campus scenes represented as actual photography
- Quotes or testimonials
- Awards or accomplishments
- Research results
- News or announcements
- Images that could reasonably be mistaken for documentary photographs
Content & Publications
Do not use AI to create or alter official College publications, statements, reports, research, or other materials in ways that could compromise accuracy, authorship, attribution, or academic integrity.
AI-generated content must not be used to fabricate sources, citations, quotations, statistics, research findings, or institutional information.
Confidential & Sensitive Information
Do not enter confidential, proprietary, private, or sensitive Rhodes information into public or unapproved AI tools.
When in doubt, do not upload or enter the information into an AI tool.
Copyright, Permissions & Ownership
Using AI does not eliminate the responsibility to respect copyright, licensing, privacy, publicity rights, or other intellectual property protections.
Before publishing AI-assisted content, creators should consider:
- Who created the underlying material?
- Do we have permission to use it?
- Is the material properly licensed?
- Does the AI-generated output incorporate recognizable copyrighted or trademarked material?
- Are people depicted in the content appropriately represented?
- Are required credits or attributions included?
- Could the material create confusion about who created or endorsed it?
When using third-party content, obtain the appropriate rights and permissions before publication.
Human Review Is Required
AI can produce content that is inaccurate, outdated, biased, incomplete, or misleading. AI-generated content should therefore be reviewed by a person with appropriate knowledge of the subject and audience.
Before publishing, verify:
Review | What to Check | Ask Yourself |
Facts | Names, dates, statistics, rankings, program information, links, and institutional claims | Is every fact correct and current? |
Voice | Tone, language, messaging, and audience | Does this sound like Rhodes—not an automated system? |
Accuracy | College information, descriptions, claims, and details | Did AI invent, assume, or misrepresent anything? |
Representation | Students, faculty, staff, alumni, partners, and communities | Are people and communities represented accurately and respectfully? |
Brand | Logos, colors, typography, imagery, editorial style, and visual presentation | Does this follow Rhodes brand and marketing standards? |
Accessibility | Readability, contrast, captions, alternative text, links, and overall usability | Can our intended audience understand and use this content? |
When You Need Help
If you are unsure whether a piece of content, image, logo treatment, publication, AI-generated asset, or marketing material is appropriate for Rhodes, seek guidance before publishing.
Questions about brand, marketing, or creative materials?
Marketing & Communications
web@rhodes.edu
Questions about technology or approved AI tools?
Information Services
help@rhodes.edu
